Our goal with this campaign was to raise awarness and consideration among our users. Starting from the simple observation that efficiency means different things for marketers and designers I created two distinguished narratives, highlighting Creatopys benefits for both audiances. From here we started A/B testing different visual approaches likehow audiances react to stock footage based ads vs in-house filmed footage, and also different hooks for the Marketer campaign.
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Efficiency campaigns
Task
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
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