We ran an experiment, where we tested the same ad creative on all the platforms that allow running vertical video ads: TikTok, Instagram Reels, YouTube Shorts, and Pinterest Idea.
We wanted to see which of these four platforms would help us bring more traffic to our website when using a short-form video ad format. We also paid attention to the traffic quality, which should be your focus as well if your objective is bringing traffic.
For this rpoject I created the the ad creative, which ran on all four platforms, and which actually made its way to the TikTok Business Creative Center among other top ads.
I also created a summary video for youtube where we summed up the results of our case study.
You can read more about the case study here
